"It's literally a connection between the two hearts and I wanted to illustrate in a visual form how we really do get closer to each other through the internet. And it's such an interesting space because it's not a physical space necessarily but in my own life, I've been able to connect in a physical way through my interactions and friendships on the internet."
"One of the graphics I did for Sonic is a composite woman made up of three women as one character representative of the greater community. And she is sort of nurturing or holding close this laptop in the center of her body. On the screen of the laptop is my depiction of an emoji. I put some wings on there to depict freedom. We can fly. We can elevate ourselves. So this woman is kind of hanging out in space and she is representative of a greater caring community, and she's holding what we hold so dear to us and our culture."
"I depicted this visually with three laptops flying in space with their wings out. This visual, these symbols that I used represent some of the core values that I deem to be associated with Sonic. And some of those core values are speed, affordable access, net neutrality, and protection of your own data. I love Sonic. It gives you freedom as a user. It gives you freedom to feel like you're not being watched, you're not being taken for a ride. This is a positive partnership that is giving you access to what you need and they're leaving it open for you to do with it you will basically."
"Fiber to the People is depicted with three characters and their arms are seamlessly stuck together. We have connections greater than ourselves even if we can't physically see them. And ... Sonic is literally bringing fiber to the people but in a greater sense, I feel like this campaign is an homage in a way to the people-powered movements of the East Bay area that have always existed here. And the fact that there's been so many disruptors out of the East Bay area that have disrupted policy and politics and movements for all kinds of social activism and rights."
In the collaborative spirit of Berkeley, Sonic has joined forces with local artist Bud Snow. Bud’s vibrant style can be seen in contemporary galleries, public arts spaces, and street-style murals throughout the Bay Area and beyond. She has been featured in Juxtapose, KQED, and The Press Democrat. Her unique ability to turn big ideas into entrancing graphics makes her work inviting and thought-provoking for viewers of all ages and backgrounds.
This art installation is a testament to the shared commitment of Sonic + Bud Snow to serve our local community. We’re offering the public rich art and joyful exuberance rather than cold, stale advertising. We are happy to use our platform to support local arts, spread joy, and of course reflect the shared values of both Sonic and the people of Berkeley.
Sonic Gigabit Fiber is available in homes and businesses in Berkeley. If you’re ready for a different kind of internet company that puts customers first, enter your address and join us today.