Sonic Dramatically Streamlines BD-J Production
Extended Developer Group Fosters Innovation to Simplify and Expand Advanced Interactivity Creation
Novato, California (September 11, 2008) — Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today announced new applications for BD-J creation that eliminate or drastically reduce the amount of hand-programming required to create titles in the advanced interactive mode of the Blu-ray Disc (BD) specification. Developed in partnership with Sonic® Extended Developer Group (EDGe), the new products include BD Fusion from Clickteam (www.clickteam.com), and BD-J Converter from ASV Corp of Japan. These new EDGe applications allow professional content developers to create sophisticated interactive components such as games without some or all of the traditionally required manual programming in BD-J's Java-based computer language. BD Fusion and BD-J Converter significantly lower the technical barriers to BD-J development for a broad range of new authoring facilities initiating their BD development businesses and drive greater efficiency to BD-J title development in general.
Until now, BD-J interactivity could only be implemented by using computer programmers proficient with the complex Java language. BD Fusion and BD-J Converter take a different approach to make BD-J application development accessible to non-programmers and Animators more comfortable using Adobe's Flash application. BD Fusion is based on Clickteam's proven Multimedia Fusion game creation software, and enables fast and efficient creation of extensive BD-J games and menus via an intuitive drag-and-drop interface. ASV Corp's BD-J Converter is the only BD-J solution to operate as an extension to the popular Adobe Flash authoring environment and automatically converting Flash animations into Java code ready to be integrated into BD projects.
"Our goal with the BD-J Converter plug-in for Adobe Flash is to enable the vast talent pool of professional Animators to leverage the power of BD-J; our partnership with Sonic EDGe has given us a powerful platform to realize this goal," said Yukio Adachi, CEO at ASV Corp. "Through our BD-J Converter plug-in, tens of thousands of professional Animators will have the opportunity to positively contribute to the broad consumer adoption of BD in general because they will be able to more easily create must-see interactive BD titles."
"Sonic's EDGe strategy is to engage with innovative technology companies who share our vision of enabling the most in-depth and creative title creation experience possible. Each of our EDGe partners offer unique solutions that function seamlessly with our industry-standard Scenarist® authoring systems, as well as provide a new level of access to a broad range of creative disciplines," said Rolf Hartley, senior vice president and general manager of Sonic's Professional Products Group. "Both BD Fusion and BD-J Converter have the potential to open the BD space to a huge variety of creative titles that otherwise might not be viable."
Sonic will be demonstrating BD tools from Sonic EDGe members at the IBC convention, Hall 7, Stand 7.D11, September 12 to 16, Amsterdam, the Netherlands. For further information on the EDGe program please contact Sonic at edge@sonic.com.
About the EDGe Program
The Sonic EDGe program offers an efficient alternative to the time-consuming process of custom-coding advanced functionality. The program provides developers with everything needed to define, create, qualify, market, and support both plug-ins and standalone applications that enable advanced features for video production and BD/DVD authoring. EDGe puts innovative solutions within reach of the entire production community and offers an additional revenue opportunity to those with the expertise to conceive and develop those solutions. Sonic provides EDGe participants with engineering assistance to help turn ideas into tested code and, once an EDGe product is Sonic-certified, actively promotes it to Sonic's worldwide user community. In addition, Sonic also provides comprehensive end-user technical support.
About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) enables the creation, management, and enjoyment of digital media content through its Hollywood to Home™ products, services, and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD and Blu-ray Disc titles to the award-winning Roxio®-branded photo, video, music, and digital-media management applications and services. Sonic's patented technologies and AuthorScript® media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high-definition media formats and, through the Qflix™ platform, Sonic is defining new models for the digital distribution of Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California.
Forward Looking Statements
This press release may contain forward-looking statements that are based upon current expectations, including the distribution and market acceptance of EDGe program partners, and Scenarist. Actual results could differ materially from those projected in the forward-looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward-looking statements.
Sonic, the Sonic logo, Sonic Solutions, AuthorScript, Hollywood to Home, Qflix, Scenarist and Roxio are trademarks or registered trademarks of Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used under license.