China's Premier Online Video Sharing Service Partners with Sonic
Tudou.com Integrates Roxio Buzz to Help Streamline Content Preparation and Publishing
Novato, California (July 23, 2008) — Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today announced an agreement to offer a customized version of Roxio Buzz™ on Tudou.com, one of China's largest video sharing websites, which serves over 100 million videos every day. Roxio Buzz is an easy-to-use application that combines lightweight video editing features with straightforward online publishing functionality. The application will be offered as a free download to Tudou.com users to help them quickly prepare and post content to the site. As part of this strategic alliance with Sonic®, Tudou will also begin to promote other Roxio®-branded digital media products and services to its users.
"Tudou.com serves 100 million video clips to more than 10 million users daily and is constantly striving to enhance the user experience. With more than 210 million people now online in China, the opportunity to expand Tudou's current customer base and service offering is enormous," said Anita Huang, Vice President of Community & Marketing, Tudou. "Partnering with Sonic to offer consumers an easy tool to create, edit and post video content on the Tudou site is one more way we may deepen our service for Internet users in China."
"Our collaboration with Tudou provides a great platform for Sonic to access the world's largest population of Internet users," said Matt DiMaria, general manager, Roxio division of Sonic Solutions. "For the millions of consumers now online in China, Roxio Buzz not only helps make content creation and uploading as seamless as possible, it also serves as the perfect introduction to our intuitive line of Roxio-branded applications."
Roxio Buzz is an ideal client application for any video sharing site wishing to streamline the upload process and encourage greater consumer use. The editing functions offer a one-button tool for effortlessly trimming video content, options for adding appropriate search meta-tags and automatic optimization of bit rate and video file sizes based on the requirements of a video-sharing portal.
About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) enables the creation, management, and enjoyment of digital media content through its Hollywood to Home™ products, services, and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD and Blu-ray Disc titles to the award-winning Roxio-branded photo, video, music, and digital-media management applications and services. Sonic's patented technologies and AuthorScript® media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high-definition media formats and, through the Qflix™ platform, Sonic is defining new models for the digital distribution of Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California.
About Todou
Tudou (www.tudou.com) was the first online video sharing website, established in April, 2005 and has been the leading player in the China market for over 3 years. Tudou has headquarters in Shanghai and is committed to building the best possible Internet community platform enabling users to share their videos from any place, at any time, and through any connected device.
Forward Looking Statements
This press release may contain forward-looking statements that are based upon current expectations, including the distribution and market acceptance of Roxio Buzz. Actual results could differ materially from those projected in the forward-looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward-looking statements.
Sonic, the Sonic logo, Sonic Solutions, AuthorScript, Hollywood to Home, Qflix, Roxio Buzz, and Roxio are trademarks or registered trademarks of Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used under license.