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Sonic Launches Roxio Labs
New Initiative Gives Consumers Early Access to Cutting-Edge Digital Media Applications and Technologies
Novato, California (June 15th, 2006)Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today launched Roxio Labs, a customer and technology-driven initiative to rapidly bring innovative digital media technologies and services to Roxio's digital media-savvy customer base. Through the Roxio Labs Web site (http://labs.roxio.com), consumers will have the opportunity to try a wide variety of emerging technologies - developed both in-house as well as by 3rd parties - and provide valuable feedback that will help shape a new generation of compelling, web-connected, digital media software applications.
"Innovation is innate to the Sonic culture and has been a key component of our long-term strategy and successful track record of industry firsts," said Mark Ely, Sonic's executive vice president of strategy. "With Roxio Labs, we're building on this culture of innovation by enabling our global teams of digital media experts to rapidly develop exciting new products and services and deploy them directly over the web. In addition to providing applications that integrate into and complement our flagship Easy Media Creator and Toast platforms, Roxio Labs will launch a broad range of tools and technologies essential to today's digital media lifestyle."
The Roxio Labs Web site will host a variety of application types including early public-betas of new Roxio applications, imaginative utilities, useful product components that were previously only available as part of a complete suite, and a unique mix of innovative third-party applications. Based on direct consumer feedback, Roxio Labs will further develop and refine these products, ultimately selecting the best for broad distribution through Sonic's extensive retail, OEM and direct channels.
Included in the first batch of products available on Roxio Labs is MyTVtoGo, which enables consumers to quickly and efficiently transfer TiVoToGo™ files or TV shows recorded on a Windows® Media Center to a portable device including an iPod®, PSP™, or a smartphone. Another innovative product is Roxio MediaTicker™, a desktop widget that introduces a whole new way to enjoy your digital photos throughout the day, without running applications that take over your desktop. Also available is Sightspeed, a premium video conferencing and video mail application.
"We are extremely pleased to become one of the first third-party applications chosen for inclusion on Roxio Labs," said Peter Csathy, chief executive officer at SightSpeed. "Our relationship with Sonic will greatly extend SightSpeed's reach and awareness by introducing a large enthusiastic base of digital media consumers to the power of our award-winning solution."
About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) is the leader in digital media software, providing a broad range of interoperable, platform-independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced DVD authoring systems and interactive content delivery technologies used to produce the majority of Hollywood DVD film releases, to the award-winning Roxio®-branded CD and DVD creation, playback and backup solutions that have become the premier choice for consumers, prosumers and business users worldwide.
Sonic products are globally available from major retailers, online at Sonic.com and Roxio.com, and are bundled with PCs, after-market drives and consumer electronic devices. Sonic's digital media creation engine is the de facto standard and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California.
Sonic, the Sonic logo, Roxio, MyTVToGO, MediaTicker, and Sonic Solutions, are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license.
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