View Shopping Cart
Sonic / About / Press / News

Avid Chooses Sonic’s DVDit!® SE Software for New Version of Avid Xpress DV Video Editing Solution

Marin County, California (November 25, 2003) – Sonic Solutions (Nasdaq: SNIC) announced today that Avid Technology, Inc., (NASDAQ: AVID), has bundled Sonic’s award-winning DVDit! SE DVD creation software with its new version of Avid® Xpress® DV software, the latest addition to Avid’s extensive line of professional video editing solutions.

DVDit!, with over 2 million units sold, is the world’s most popular DVD authoring application used by advanced video users to create titles for events, wedding videos, educational titles, business-to-business communications and more. The combination of DVDit! and the new version of Avid Xpress DV software provides producers and editors with the ability to edit analog or digital video, encode projects to MPEG-2, and author exciting DVD titles with drag-and-drop menu compositing, easy chapter point placement, and interactive navigation controls.

“DVD creation is a vital application that allows customers to deliver cutting-edge video production services,” said, Alan Hoff, director of editors’ product management at Avid. “Sonic is recognized for delivering the most capable and proven technologies driving the DVD industry today. The combination of DVDit! with our Avid Xpress DV software provides the perfect blend of power and ease-of-use, enabling customers to be more productive than ever.”

“We are delighted that Avid has chosen to bundle DVDit! with the new version of Avid Xpress DV,” said Rolf Hartley, Vice President and General Manager of Sonic’s Professional Products Group. “Avid delivers the very best in video creation solutions, and DVDit! fits perfectly into the workflow and comprehensive design capabilities found in Avid Xpress DV.”

The new version of Avid Xpress DV software with DVDit! SE 2.5.5 is available immediately through Avid’s authorized reseller and distribution partners, as well as the Avid store (www.avidstore.com), for $695.00 US MSRP.

About Sonic DVDit!
Combining a simple and straightforward user interface with Sonic's award-winning DVD formatting technology, DVDit! gives video enthusiasts, graphic designers, videographers and corporate users the power to create stunning interactive DVD content on their PC.

DVDit! is compatible with AVI and QuickTime video files, so that virtually any video content from DV to D1 can be incorporated into a DVDit! project. With an intuitive interface, building DVD titles is as easy as selecting a menu background and then dragging and dropping an AVI, QuickTime or MPEG video file. DVDit! automatically builds buttons and interactivity, multiplexes and formats content and records to CD-R or DVD-R for playback in consumer set-top DVD players or DVD-equipped PCs.

About Avid Technology, Inc.
Avid Technology, Inc., is the world leader in digital nonlinear media creation, management and distribution solutions, enabling film, video, audio, animation, games, and broadcast news professionals to work more efficiently, productively and creatively. For more information about the company’s award-winning products and services, please visit: www.avid.com.

About Sonic Solutions (NASDAQ: SNIC)
Based in Marin County, California, Sonic Solutions (http://www.sonic.com) is the world's leading supplier of DVD creation software for professional, industrial and consumer applications. The majority of major film releases on DVD have been produced on Sonic's professional DVD authoring systems in studios around the world. Sonic's MyDVD® and DVDit!® are the most widely used DVD creation applications by consumers and video enthusiasts and are the solutions of choice among the key PC and after-market drive suppliers. Sonic's RecordNow!™ is a leading solution for audio and data mastering. Sonic's AuthorScript®, the DVD and CD formatting and burning engine that underlies Sonic's applications, is the most widely deployed DVD software engine and has been licensed by Adobe, Microsoft, Sony, and many others.

Sonic, the Sonic logo, Backup MyPC, CinePlayer, DVD Producer, Edit-on-DVD, NoNOISE, OpenDVD, Sonic PrimeTime, RecordNow! and Simple Backup are trademarks of Sonic Solutions. AuthorScript, AutoDVD, DVDit!, DVD Fusion, MyDVD, PrePlay, ReelDVD, Scenarist, Sonic DVD Creator and Sonic Solutions are registered trademarks of Sonic Solutions. Avid and Avid Xpress are either registered trademarks or trademarks of Avid Technology, Inc. in the U.S. and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic under license. Specifications, pricing and delivery schedules are subject to change without notice.