Digital Innovations® and Roxio® Partner in Retail Promotion for Launch of New PhotoDR™
PhotoDR™ and PhotoSuite® a Perfect Pairing
Chicago, Illinois - (July 2, 2003) - Digital Innovations, the makers
of The SkipDR®, the global standard for disc repair, and Roxio
(NASDAQ: ROXI), The Digital Media Company, who leads the way in
optical recording have joined forces in a retail promotion for the
launch of PhotoDR, a new patented scratch repair device for photo
CDs. PhotoDR is being introduced in North American markets with
an exclusive, free in-pack trial CD of Roxio's popular PhotoSuite
5 Platinum photo editing software.
The increasing popularity of digital cameras, archiving and sharing
digital images on CDs, or ordering photo CDs with film processing
has created a new consumer headache: lost images due to scratched
discs. With the launch of PhotoDR this July, digital photo fans
can now revive unreadable CDs and protect their photo memories for
a lifetime. The new PhotoDR utilizes the same patented disc resurfacing
technology used daily in millions of households around the world.
The PhotoDR removes most scratches, abrasions or other surface damage
that can make image files unreadable, thereby protecting irreplaceable
digital photos. It's safe and simple to operate and works in about
a minute.
For an MSRP of $29.95, consumers who purchase PhotoDR will, for
a limited time, also receive a trial of PhotoSuite 5 Platinum (MSRP
$49.95), the only photo editing software that features Easy CD Creator®
burning technology. The trial software allows consumers to easily
organize, edit, get creative and burn their digital images to CD
or Video CD for 30 days, after which they can purchase an access
code that unlocks the disc for a reduced price.
"The pairing of the Roxio software with PhotoDR is a natural
one, said Jonathan Baskin, Vice President of Marketing, Digital
Innovations. "The addition of PhotoSuite 5 will give our consumers
an opportunity to do more with their digital images, illustrating
the value of saving and sharing their photos on CD."
"There's an immense amount of synergy across the entire product
line of Roxio and Digital Innovations," commented Scott Steinberg,
Vice President of Marketing, Roxio. "Burning is at the core
of digital media, so their disc repair devices are a must have for
our audience."
The new PhotoDR also repairs music CDs, movie DVDs, video game discs,
and computer software and data CDs, making it a necessary accessory
for most consumers. It can be purchased for $29.99 wherever digital
cameras and accessories are sold.
The SkipDR (www.skipdoctor.com)
is the world standard for optical disc repair. Invented and introduced
in late 1999 by Digital Innovations, a Chicago-based consumer electronics
company (www.digitalinnovations.com), the patented device is available
as the SkipDR, GameDR, DVDDR, DataDR and PhotoDR. Over 3 million
devices have been sold through more than 30,000 retail storefronts
worldwide. The SkipDR is made in the U.S.
About Roxio
Roxio, a division of Sonic Solutions, develops and markets the best-selling digital media software in the world. Roxio offers
award-winning software products for CD/DVD burning, photo editing and video editing and has an installed base of over 150 million
users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, through leading
retailers, through Internet partnerships and through direct sales at www.roxio.com. Roxio's
parent company, Sonic Solutions (NASDAQ: SNIC;
http://www.sonic.com) is the leader in digital media software and provides a broad range of software
tools and applications for creative professionals, business and home users and technology partners. Sonic's products range from professional
DVD authoring systems and interactive content delivery technologies that are used to produce the majority of Hollywood movies released on DVD,
to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup applications that have become the premiere solutions
for consumers and business users worldwide. Sonic's AuthorScript® is the de facto standard for CD and DVD burning and formatting and has
been licensed by major software and hardware manufacturers, including Adobe, Broadcom, Microsoft, Scientific-Atlanta, Sony, and many others.
Sonic Solutions is headquartered in Marin County, California.
Sonic, the Sonic logo, Sonic Solutions, Roxio, MyDVD, CineMagic, Plug & Burn, LiveShare, Roxio Easy Media Creator, and
AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other
countries. Dolby is a trademark of Dolby Laboratories. All other company or product names are trademarks of their respective
owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject
to change without notice.