Miller Beer And Napster Celebrate 50 Years Of Rock And Roll
Leading Consumer Brands Plan a Nationwide Marketing Promotion for Music Fans
Milwaukee, Wisconsin - (December 8, 2003) - Miller Brewing Company and Napster, a division of Roxio
(Nasdaq: ROXI), today announced a nationwide music promotion offering music fans 21 and over the opportunity
to win Samsung Napster portable music players and $50 in music credits on Napster. This joint marketing partnership comes on the
heels of the launch of Miller's new trademark marketing campaign and the launch of Napster 2.0 as a legal online music service.
The two-month promotion will kick off in June 2004 as a part of Rolling Stone magazine's celebration of 50 years of Rock
and Roll. As official partners in the celebration, Miller and Napster plan to award a Samsung Napster portable music player and a $50
music credit to thousands of lucky music fans 21 and over across the country. The promotion will be supported by a significant marketing
campaign which is expected to include national print and radio advertising, promotional activity at bars, and point of purchase
displays in liquor stores, convenience stores and supermarkets.
Consumers 21 years of age and older will be eligible to win through an online sweepstakes or local giveaway promotions. Winners will
use the Napster music credits to download tracks from Napster's catalog of more than 500,000 songs, and will be able to transfer
music seamlessly to their Samsung Napster player to listen to their music anywhere.
"We've just launched a new marketing campaign that encourages beer drinkers to make their own choices, so this partnership
with Napster is a perfect fit," said Bob Mikulay, executive vice president for marketing at Miller. "It's all about 'choices,' whether
you're talking about drinking a beer or downloading your favorites songs from Napster. And with summer being our biggest
selling-season and Rolling Stone's 50th anniversary, the timing couldn't be better."
"The Napster name is forever linked to rock and roll, and we have something to offer music fans in every genre from rock
and country to hip-hop and jazz. We are all about delivering the best music experience, and this partnership with Miller is an ideal
vehicle to get more music and more Samsung Napster portable players into the hands of music fans across America," said Chris
Gorog, CEO of Roxio.
About Miller Brewing Company
Milwaukee-based Miller Brewing Company is a wholly owned American subsidiary of SABMiller plc, the world's second-largest brewer.
Miller's principal beer brands are Miller Lite and Miller Genuine Draft. The company imports Pilsner Urquell and Foster's
and has craft brews Henry Weinhard's and Leinenkugel's. Its portfolio of brands includes High Life, Milwaukee's Best,
and Sharp's, a non-alcohol brew. Miller produces Icehouse from the Plank Road Brewery - a small division of Miller, Olde
English 800 and Mickey's Malt Liquor, and SKYY Blue flavored malt beverage. More information is available at www.MillerBrewing.com.
About Napster
Napster® is the world's most recognized brand in online music. Napster has content agreements with the
five major record labels, as well as hundreds of independents. Napster delivers access to the largest catalog of online music
with more than 500,000 tracks spanning all genres and artists from Eminem to Miles Davis. Napster is a division of Roxio, Inc.,
(Nasdaq: ROXI), the Digital Media Company, provider of the best-selling digital media software in the world. Napster has offices
in Los Angeles and New York.
About Roxio
Roxio, a division of Sonic Solutions, develops and markets the best-selling digital media software in the world. Roxio offers
award-winning software products for CD/DVD burning, photo editing and video editing and has an installed base of over 150 million
users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, through leading
retailers, through Internet partnerships and through direct sales at www.roxio.com. Roxio's
parent company, Sonic Solutions (NASDAQ: SNIC;
http://www.sonic.com) is the leader in digital media software and provides a broad range of software
tools and applications for creative professionals, business and home users and technology partners. Sonic's products range from professional
DVD authoring systems and interactive content delivery technologies that are used to produce the majority of Hollywood movies released on DVD,
to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup applications that have become the premiere solutions
for consumers and business users worldwide. Sonic's AuthorScript® is the de facto standard for CD and DVD burning and formatting and has
been licensed by major software and hardware manufacturers, including Adobe, Broadcom, Microsoft, Scientific-Atlanta, Sony, and many others.
Sonic Solutions is headquartered in Marin County, California.
Sonic, the Sonic logo, Sonic Solutions, Roxio, MyDVD, CineMagic, Plug & Burn, LiveShare, Roxio Easy Media Creator, and AuthorScript are
trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. Dolby is a trademark
of Dolby Laboratories. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic
Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.