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CustomFlix Integrates Sonic OpenDVD® Technology in Its On-demand
Video Publishing Service
Enables Independent Producers to Create High-Quality, Updatable
DVDs
Las Vegas Nevada (April 7, 2003) – Sonic Solutions announced today
at the National Association of Broadcasters Convention (NAB) that CustomFlix,
an innovator
in on-demand video and DVD publishing, has incorporated Sonic AuthorScript® and
OpenDVD technology into its online DVD publishing solution, allowing its customers
to easily update DVD titles that are produced using the CustomFlix service.
With the integration of Sonic's powerful AuthorScript engine in its highly
automated
production facility, all DVDs produced by CustomFlix’s Pro DVD Transfer
service are now enhanced to support OpenDVD. When updates such as chapter additions,
content updates, or text changes are required, customers can easily make changes
on their own PCs – using an OpenDVD-compliant authoring application – without
having to go back to the original videotapes.
"
CustomFlix is dedicated to making self-distribution of DVD a low-cost, low-risk
reality for independent content owners and producers," said Dana LoPiccolo-Giles,
President of CustomFlix. "We offer producers everything they need to distribute
their content, from encoding to e-store set up, package design, duplication,
replication and complete order fulfillment. Integration of OpenDVD technology
into our production process allows CustomFlix to author DVDs which can be easily
revised by the content owners. This provides increased long-term value to our
customers."
In addition to CustomFlix’s Pro DVD Transfer service, users of Sonic
MyDVD, the leading consumer DVD creation software, and DVD Producer™,
Sonic’s
leading professional solution for DVD authoring, can directly access CustomFlix’s
easy and cost-effective title publishing service from within each of the applications.
In this way, content designers and home users using these Sonic products have
access to a complete concept-to-delivery solution to publish DVDs for personal
or commercial use.
"
CustomFlix offers my company a perfect way to bring my videos to market on
DVD," said
Juliet McMains, National Champion and Professional Dance Instructor of Salsa
Addiction. "OpenDVD support allows me to easily and quickly update my
disc in the future without the work of having to go back to my source material
and
re-author a DVD from scratch, saving me both time and money. It is a great
feature of Sonic’s technology and the CustomFlix service."
”CustomFlix
provides a very innovative service to users who want an easy and cost-effective
way to publish their DVDs,” said Jim Taylor, General Manager
of Sonic’s
Advanced Technology Division. “By incorporating OpenDVD through our AuthorScript
technology, CustomFlix is able to greatly increase the appeal of their service
by allowing users to easily and quickly re-edit content they have already created.”
Other companies that are also optimizing their products with AuthorScript
technology include Adobe Systems, AOL/Time Warner, Avid, Microsoft, and Sony.
About the CustomFlix Service
Since its debut, CustomFlix has revolutionized the way video producers get
their content to market. Producers simply send in the program they wish to
sell, pay
a low set-up fee, and CustomFlix handles the rest, including creation of a
personalized e-store that promotes the title through descriptive text, graphics,
and a 60-second
trailer, on-demand DVD and VHS duplication, transaction processing, packaging,
fulfillment, and optional promotion on Amazon and other search engines such
as Google, Yahoo!, and Alta Vista. Instead of the high initial costs traditionally
associated with publishing video content, CustomFlix charges as little as $199
for setup of a video title including a Hollywood-quality Pro DVD Transfer from
videotape, and handles duplication with a unique "pay as you go" model
which maximizes profitability.
About Sonic Solutions (NASDAQ: SNIC)
Based in Marin County, California, Sonic
Solutions (http://www.sonic.com) is the world's leading supplier of DVD creation
software for professional,
industrial
and consumer applications. The majority of major film releases on DVD have
been produced on Sonic's professional DVD authoring systems in studios around
the world. Sonic's MyDVD® and DVDit!® are the most widely used DVD
creation applications by consumers and video enthusiasts and are the solutions
of choice among the key PC and after-market drive suppliers. Sonic's RecordNow
is a leading solution for audio and data mastering. Sonic's AuthorScript,
the DVD and CD formatting and burning engine that underlies Sonic's applications,
is the most widely deployed DVD software engine and has been licensed by
Adobe, Microsoft, Sony, and many others.
Sonic, the Sonic logo, Backup MyPC,
CinePlayer, DVD PrePlay, DVD Producer, Edit-on-DVD, OpenDVD, PrimeTime,
RecordNow and Simple Backup are trademarks
of Sonic Solutions. AuthorScript, AutoDVD, DVD-Audio Creator, DVD Creator,
DVDit!, DVD Fusion, MyDVD, NoNOISE, ReelDVD, Scenarist and Sonic Solutions
are registered trademarks of Sonic Solutions. All other company or product
names are trademarks of their respective owners and, in some cases, are
used by Sonic under license. Specifications, pricing and delivery schedules
are
subject to change without notice.
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