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Avid Chooses Sonic ReelDVD® for Avid Xpress DV PowerPack Pro Bundle
Provides Award-winning DVD Publishing Solution
to Creative Professionals using Avid Editing Systems
Las Vegas, Nevada (April 7, 2003) – Sonic
Solutions announced today at the National Association
of Broadcasters Convention (NAB) that Avid Technology,
Inc. will bundle Sonic ReelDVD LE with its Avid Xpress
DV v3.5 PowerPack digital video editing software and
its successive products.
Based on the same Sonic DVD technology that is the
standard for Hollywood title production, ReelDVD LE
offers the most affordable professional DVD authoring
and is designed to bring the power of DVD publishing
to nonlinear video editors. The combination of Sonic's
ReelDVD LE and Avid Xpress DV software provides producers
and editors with the ability to edit analog or DV video,
encode projects to MPEG-2, and author compelling DVD
titles with motion menus, exciting still and slide
shows, multiple audio and subtitle streams, and the
confidence of the highest level of DVD player compatibility.
Avid Xpress DV PowerPack Pro, featuring ReelDVD LE,
will be demonstrated in the Avid booth at NAB this
week (Avid booth #SL300).
“For many years Avid and Sonic have collaborated
to provide professional users with the very best in
editing and DVD publishing solutions, and we are pleased
to extend our relationship to include Sonic ReelDVD,” said
Ken Miles, Director of Business Development at Avid. “Together,
Avid Xpress DV and Sonic ReelDVD provide the ideal
digital media creation solution for high-quality, advanced
DVD title production that is both easy to use and extremely
powerful.”
"Avid is the acknowledged leader in providing
high-power solutions to the professional video editing
industry, and we are very excited to expand our relationship
to bring DVD production to their large base of professional
video producers and editors,” said Rolf Hartley,
Vice President and General Manager of Sonic’s
Professional Products Group. “With the powerful
ability to edit content in the familiar Avid production
environment and then publish work in the universally-accepted
DVD format, the Avid Xpress DV - ReelDVD bundle is
unequivocally a perfect match."
About Sonic ReelDVD
Designed for the rapidly-growing market for corporate,
in–house, multimedia, event videography and
independent productions, Sonic ReelDVD extends the
limits of entry-level professional DVD creation by
providing full-stream support for audio and expanded
subtitles in a simple-to-learn-and-use interface.
Integrated with the Hollywood-standard Sonic Scenarist® DVD
engine and based on technology that has become the
foundation of the commercial DVD release industry,
ReelDVD delivers the maximum level of DVD player
compatibility. ReelDVD also provides a powerful migration
path, permitting video facilities to move easily
to the more sophisticated authoring capabilities
within Sonic’s professional product line as
their needs increase.
About Avid Xpress DV
Designed by and for video professionals, Avid Xpress
DV v3.5 software combines industry-standard Avid
quality, compatibility, and ease-of-use with amazing
portability, connectivity, and real-time features
- all at an affordable price. All versions of the
Avid Xpress DV v3.5 software provide bi-directional
project compatibility with Avid Media Composer®,
Symphony™, NewsCutter®, and Avid Xpress
systems, so every creative decision made can be transferred
to and from these popular high-end systems found
in virtually all professional studios.
Avid Xpress DV v3.5 is built on a revolutionary real-time
architecture that delivers more than 100 customizable
real-time effects, professional-level color correction
with waveform and vectorscope analysis, and multiple
simultaneous real-time streams - all in software. Users
can preview a title, apply a dissolve, perform color
correction, and animate a picture-in-picture effect
simultaneously - all without rendering. And only Avid
Xpress DV v3.5 software allows users to customize every
parameter of every real-time effect and see it all
right away. Avid Xpress DV provides the creative freedom
and image quality needed to deliver professional-grade
video on a desktop, laptop, or mountaintop - anywhere
your imagination takes you.
About Avid Technology, Inc.
Avid Technology, Inc. delivers the solutions that Make,
Manage and Move Media™. As a recognized digital
standard for professionals who Make the world's media – from
video, audio and film to animation, special effects
and streaming media – Avid's products are used
to make more television and news shows, commercials,
music videos and CDs, corporate/industrial productions
and major motion pictures combined than any other
nonlinear editing manufacturer in the world. Building
on its award-winning heritage, which includes several
Emmy® awards as well as an Oscar® statuette
representing the 1998 Scientific and Technical Award
for the concept, design and engineering of the Avid
Film Composer® system for motion picture editing,
Avid is extending its reach by redefining how digital
media is shared, stored and distributed. To Manage
today's increasingly rich collection of dynamic media,
Avid provides powerful servers, networks and media
tools to help customers search files, share media
and collaborate on new productions, both locally
and globally. Avid's solutions also empower users
to easily Move media, whether on air, over cable
or satellite or through the Internet. Like no other
media company today, Avid's end-to-end solutions
span the continuum of media creation, management
and distribution. The company's corporate headquarters
are located in Tewksbury, MA. More information about
Avid is available at www.avid.com.
About Sonic Solutions (NASDAQ: SNIC)
Based in Marin County, California, Sonic Solutions
(http://www.sonic.com)
is the world's leading supplier of DVD creation software
for professional, industrial and consumer applications.
The majority of major film releases on DVD have been
produced on Sonic's professional DVD authoring systems
in studios around the world. Sonic's MyDVD® and
DVDit!® are the most widely used DVD creation
applications by consumers and video enthusiasts and
are the solutions of choice among the key PC and
after-market drive suppliers. Sonic's RecordNow is
a leading solution for audio and data mastering.
Sonic's AuthorScript, the DVD and CD formatting and
burning engine that underlies Sonic's applications,
is the most widely deployed DVD software engine and
has been licensed by Adobe, Microsoft, Sony, and
many others.
Sonic, the Sonic logo, Backup MyPC, CinePlayer, DVD
PrePlay, DVD Producer, Edit-on-DVD, OpenDVD, PrimeTime,
RecordNow and Simple Backup are trademarks of Sonic
Solutions. AuthorScript, AutoDVD, DVD-Audio Creator,
DVD Creator, DVDit!, DVD Fusion, MyDVD, NoNOISE, ReelDVD,
Scenarist and Sonic Solutions are registered trademarks
of Sonic Solutions. All other company or product names
are trademarks of their respective owners and, in some
cases, are used by Sonic under license. Specifications,
pricing and delivery schedules are subject to change
without notice.
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