Sonic and Adaptec Ink Worldwide Distribution Pact
Adaptec to Bring Sonic's Award-winning Consumer DVD Software
to Major Retail Markets
Marin County, California (May 22, 2002) -Sonic Solutions
[NASDAQ: SNIC],
the world leader in DVD creation software, announced today
it has entered into a distribution agreement with Adaptec,
the leader in desktop I/O solutions, to bring Sonic's popular
MyDVD and DVDit!® applications to retail channels
throughout the world. Under the agreement, Adaptec will be
the exclusive distributor of co-branded versions of MyDVD
and DVDit! in the U.S., Europe, and Asia, excluding Japan.
"With the growth of DVD players, introduction of new lower-cost
DVD burners, and the growing consumer appetite for sharing
and preserving home movies, the retail market is poised for
a great consumer DVD software solution," said Jeff Loebbaka,
Vice-president and General Manager of Adaptec's Desktop Products
Group. "Sonic was our top choice as they have the best DVD
technology, the leading DVD software applications and the
largest installed base among the PC and peripheral OEMs. With
Adaptec's brand strength and channel reach and Sonic's exceptional
products, we believe that we have the winning video solution
for retailers."
"Adaptec has the brand awareness and strong relationships
that we have been seeking in a retail partner," said Mary
C. Sauer, Senior Vice-president of Business Development of
Sonic Solutions. "Adaptec pioneered the market for CD burning
software, and together with their strong retail experience,
their desktop I/O and video solutions, and our DVD product
line-up, we will create and expand the market for consumer
video and DVD creation software."
Since its introduction in 1997, DVD has enjoyed the fastest
growth of any consumer electronics format: over 120 million
set-top and DVD-equipped PC players are now in the market,
the number of replicated discs in North America will top the
one-billion mark in 2002, and new lost-cost DVD recorders
are hitting the market with a potential of over 4 million
units being sold this year.
Sonic was the first to offer professional DVD production
systems, and over 75 percent of Hollywood movies available
to consumers today are created using Sonic's DVD technology.
With millions of DVD titles created by Sonic's professional
film and corporate users, Sonic offers the greatest compatibility
among the myriad of set-top and PC players.
As lower-cost DVD burners make home DVD recording possible
for consumers, Sonic Solutions has parlayed its strength and
experience in the professional markets to DVD creation software
for home users and video enthusiasts. Sonic is the leading
OEM supplier of consumer DVD software, and Sonic's MyDVD and
DVDit!software are bundled by the leading manufacturers of
PCs, DVD-drives, and video/graphics cards including Adaptec,
Compaq, Dell, Fujitsu, HP, NEC, Nova, Panasonic, Philips,
Pioneer, Sony, and others. Sonic recently entered into DVD
technology licensing agreements with Microsoft and Adobe,
further establishing Sonic's technology as the standard for
creating videos on DVD.
Sonic MyDVD allows home users to create and share personal
videos on DVD (or CD) with professional-looking buttons and
menus like those found on Hollywood movies. With MyDVD consumers
can record their videos directly from a camcorder to a DVD
or CD, play them on their set-top player or PC, and with Sonic's
unique Edit-on-DVD implementation of the OpenDVD
standard, users can re-edit and append to recorded discs later
at any time. Sonic DVDit!, the leading application for videographers
and video enthusiasts, delivers many advanced features for
creating more complex DVDs with sophisticated menus and navigation.
About Sonic Solutions (NASDAQ: SNIC)
Based in Marin County, California, Sonic (http://www.sonic.com)
is the world's leading developer of solutions for creating
DVDs. Sonic MyDVD (http://www.mydvd.com)
is the world's leading DVD application for consumers, and
it is the DVD application of choice among leading OEMs of
PCs, recordable drives, and video and graphics cards. Sonic
DVDit!® (http://www.dvdit.com)
is the leading DVD authoring application for videographers
and video enthusiasts; more than one million copies of DVDit!
have been sold. Sonic DVD Creator®, Sonic Scenarist®,
Sonic ReelDVD® and Sonic DVD Producer are the most widely-used
systems for professional DVD publishing, and are installed
worldwide at major studios, post production facilities and
in corporate marketing departments. Sonic's AuthorScript engine
for DVD formatting and burning is licensed by leading software
developers including Adobe, Microsoft and Sony. Sonic is a
full voting member of the DVD Forum, the standards-setting
body for the DVD format.
Sonic Solutions, Sonic, the Sonic logo, Edit-on-DVD, MyDVD,
and OpenDVD are trademarks of Sonic Solutions. AuthorScript,
DVD Creator, DVDit!, ReelDVD, and Scenarist are registered
trademarks of Sonic Solutions. All other company or product
names are trademarks of their respective owners and, in some
cases, are used by Sonic under license. Specifications, pricing
and delivery schedules are subject to change without notice.
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