|
Sonic Solutions Launches Sonic Studio, LLC
New Company to Focus on Professional Audio Workstation
Market
Las Vegas, Nevada (April 8, 2002) - Sonic Solutions
[NASDAQ: SNIC]
announced today at the National Association of Broadcasters
Convention (NAB) the formation of Sonic Studio, LLC, to accelerate
development, marketing and sales of its SonicStudio® line
of professional audio workstations. The new company, formed
in partnership with industry veterans Jeff Wilson and Eric
Jorde, will assume from Sonic Solutions responsibility for
developing and marketing the SonicStudio HD line of professional
audio workstations and related activities.
Sonic Studio, LLC plans to expand development of the SonicStudio
HD digital audio workstation line and its underlying technologies
with a clear focus on the professional audio market. Key Sonic
Solutions engineering and marketing personnel will join the
new company, as well as a number of individuals who have deep
experience with advanced professional audio applications and
with the SonicStudio HD system. Sonic Solutions will support
the new venture in a number of ways including providing engineering,
marketing, logistical and manufacturing support.
"This new company is an excellent way to continue the
tradition of Sonic Solutions' success in the professional
audio market," said Bob Doris, President of Sonic Solutions.
"As our main business has become increasingly dominated
by the extraordinary growth of DVD-Video creation software,
we've been concerned that we weren't able to devote appropriate
attention to our professional audio products. It's clear to
me that under Jeff and Eric's direction, Sonic Studio, LLC
will be very successful in expanding and enhancing the SonicStudio
HD audio workstation line, and moving the professional audio
industry into the 21st century. "
Sonic Studio, LLC will be headquartered in Plymouth, Minnesota,
with additional offices in Novato, California. Jeff Wilson,
who will serve as CEO and Director of Product Development
for the new venture, has 20 years experience in professional
audio, most recently as co-founder of both Minnetonka Audio
Software, and Digital Audio Labs. Eric Jorde, who will be
President and Director of Marketing for Sonic Studio, LLC,
has spent more than 15 years in the professional audio industry,
and has been both a Sonic dealer and employee as Director
of Professional Audio Sales.
"Sonic Solutions' audio workstations have played a key
role in the history of the modern recording industry,"
said Eric Jorde, Managing Director, Marketing for the new
venture. "From the first NoNOISE workstation in
1987 through the original CD premastering systems in 1990
to today's high definition SonicStudio HD workstation, Sonic
Solutions' technologies have led the way in professional audio
mastering and digital audio production. Jeff and I are thrilled
to further develop and extend this great product line."
"We're determined to live up to Sonic's reputation for
technical innovation," said Jeff Wilson, CEO and Director
of Product Development for Sonic Studio, LLC. "We've
expanded the engineering team, and we're hard at work on exciting
new products. We're already starting to engage the large and
passionate SonicStudio user community, and given their enthusiasm,
and with help from Sonic Solutions, we're sure to be very
successful."
"We are excited about Sonic Studio, LLC's development
agenda," said Doug Simon, President of Studio Consultants,
a key SonicStudio HD distributor in New York. "SonicStudio
HD represents cutting-edge audio technology that our customers
rely on every day, and I'm convinced that Sonic Studio, LLC
will enhance the Sonic digital audio leadership tradition."
About SonicStudio HD
SonicStudio HD is the next-generation digital audio workstation
featuring support for multi-channel sampling rates up to 192kHz,
surround sound mixing and an ultra-fast editing interface.
SonicStudio HD workstations can be expanded to include Sonic's
full line of DVD-Audio and Super Audio CD authoring options
including OneClick DVD, DVD-Audio Creator Workstation,
and DVD Creator 5.1 Workstation.
About Sonic Studio, LLC
Sonic Studio LLC, a new company affiliated with Sonic Solutions,
develops and markets the Sonic Studio HD line of professional
audio workstations and related products. Sonic Studio LLC
can be reached at www.sonicstudio.com.
About Sonic Solutions (NASDAQ: SNIC)
Based in Marin County, California, Sonic (http://www.sonic.com)
is the world's leading manufacturer of solutions for professional
DVD title creation. Sonic MyDVD (http://www.mydvd.com)
is the first DVD recording application for consumers, and
is the leading DVD solution among DVD recorder and PC manufacturers.
Sonic DVDit! ® (http://www.dvdit.com)
is the leading DVD authoring application for videographers
and corporate video producers; more than one million copies
of DVDit! have been sold. Sonic DVD Creator®, Sonic Scenarist®,
Sonic ReelDVD and Sonic DVD Fusion for Mac are the most
widely-used systems for professional DVD publishing, and are
installed worldwide at major studios, post production facilities
and in corporate marketing departments. Sonic is a full voting
member of the DVD Forum, the standards-setting body for the
DVD format.
Sonic Solutions, the Sonic logo, DVD Editing, MyDVD, NoNOISE,
and ReelDVD are trademarks of Sonic Solutions. AuthorScript,
Sonic DVD Creator, DVDit!, and Scenarist are registered trademarks
of Sonic Solutions. All other company or product names are
trademarks of their respective owners and, in some cases,
are used by Sonic under license. Specifications, pricing and
delivery schedules are subject to change without notice.
|
|