Party Like A Rockstar!
Roxio and Hard Rock Hotel and Casino Host Contest for All Expenses Paid Trip to Las Vegas
Milpitas, Calif., March 22, 2001 - Roxio, the makers of Easy CD Creator and Toast; the world's best-selling CD recording software, and Hard Rock Hotel & Casino in Las Vegas, have joined forces to offer the "Party Like a Rock Star!" Contest. Consumers can enter the contest, no purchase necessary, at www.roxio.com/hardrockhotel/. Winners of the contest will receive an all expense paid trip for two to the Hard Rock Hotel & Casino in Las Vegas, one copy of the new Easy CD Creator 5 Platinum or Toast 5 Titanium, and a digital camera.
"With the recent convergence of the digital entertainment and technology industries, Roxio wanted to offer a fun way for consumers to experience the digital revolution," said Chris Gorog, "By joining with a brand leader in entertainment like the Hard Rock Hotel, Roxio can offer consumers an exciting way to experience both music and technology."
"The Hard Rock Hotel and Casino is extremely excited to be a part of this promotion," said Schad Brannon, Director of Marketing at Hard Rock Hotel & Casino. "It has been Hard Rock Hotel and Casino's goal to further our reach into the digital media space and with the obvious musical ties between Roxio and Hard Rock Hotel and Casino, this makes the Party Like a Rock Star! Contest a perfect fit."
The contest began on March 1 and will run through June 30. There will be 3 winners drawn in June, for the scheduled trip on August 12-22, 2001. Each winner will be allowed to bring one guest and will receive round-trip airline tickets for two, one Deluxe suite for five nights at the Hard Rock Hotel in Las Vegas, Spa package, food and beverage vouchers, two concert tickets at Hard Rock's live concert venue, VIP night of dancing at Hard Rock's Baby's dance club, complimentary poolside Cabana, and Hard Rock merchandise.
Roxio is the leading provider of software that enables people to create, manage and move digital media. Roxio's suite of digital media products features the best selling CD burning software in the world Easy CD Creator for Windows, and Toast, for the Macintosh platform. Roxio also markets GoBack, the premier system recovery software that enable PC users to "Go Back" in time to recover from system crashes. Roxio recently announced the new Easy CD Creator 5 Platinum and Toast 5 Titanium; both are powerful all-in-one solutions for burning audio, video, photo and data CDs.
About Hard Rock
In an exciting response to the extraordinary success and capacity crowds that Hard Rock Hotel (HRH) has enjoyed since it opened its doors in March, 1995, found and owner Peter Morton has put the finishing touches on a $100 million expansion of his Las Vegas property. With the creation of a sophisticated 330-room guest tower, the addition of four new restaurants-including Nobu Matsuhisa's world-renowned Nobu-and the expansion of the hotel's famed Beach Club and Pool area, along with a myriad of other new attractions, services and features, Peter Morton has affirmed the Hard Rock Hotel's preeminent status as a complete destination resort.
About Roxio
Roxio, a division of Sonic Solutions, develops and markets the best-selling digital media software in the world. Roxio offers
award-winning software products for CD/DVD burning, photo editing and video editing and has an installed base of over 150 million
users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, through leading
retailers, through Internet partnerships and through direct sales at www.roxio.com. Roxio's
parent company, Sonic Solutions (NASDAQ: SNIC;
http://www.sonic.com) is the leader in digital media software and provides a broad range of software
tools and applications for creative professionals, business and home users and technology partners. Sonic's products range from professional
DVD authoring systems and interactive content delivery technologies that are used to produce the majority of Hollywood movies released on DVD,
to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup applications that have become the premiere solutions
for consumers and business users worldwide. Sonic's AuthorScript® is the de facto standard for CD and DVD burning and formatting and has
been licensed by major software and hardware manufacturers, including Adobe, Broadcom, Microsoft, Scientific-Atlanta, Sony, and many others.
Sonic Solutions is headquartered in Marin County, California.
Sonic, the Sonic logo, Sonic Solutions, Roxio, MyDVD, CineMagic, Plug & Burn, LiveShare, Roxio Easy Media Creator, and
AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other
countries. Dolby is a trademark of Dolby Laboratories. All other company or product names are trademarks of their respective
owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject
to change without notice.