Avid
Integrates Sonic DVD-Video Technology
Sonic AuthorScript™ Enables Direct-to-DVD™ Publishing for Video
Production
Marin County, California (June 19, 2001) - Sonic Solutions today announced
that Avid Technology, Inc. (NASDAQ:AVID)
has integrated and is shipping Sonic AuthorScript technology in its Avid®
Symphony™ 3.1, Avid Media Composer® 10.1, Avid Xpress® 4.1
and Avid Xpress DV 2.0 lines of editing systems. With the integration of
Sonic AuthorScript, Avid system users now have the ability to "create
DVD" from video and audio projects in the Avid timeline directly to
DVD-recordable devices.
"At Avid, we believe that DVD-Video will quickly become the preferred
media for publishing rough cuts, demo reels, and corporate video content,"
said Rob Kobrin, Vice President of Worldwide Product Marketing at Avid.
"By integrating Sonic AuthorScript technology into our editing systems,
we are enabling video and film editors to publish directly to DVD from their
Avid editing systems. With the arrival of low-cost DVD recorders, Avid and
Sonic are giving users the capability to publish DVDs for their own use
and to expand the services that they offer their clients."
Sonic's cross-platform AuthorScript technology is the same that underlies
Sonic's award-winning DVD authoring applications. Made up of an Application
Programming Interface (API) and a set of C++ libraries, AuthorScript provides
access to Sonic's DVD, Video CD and Super Video CD publishing engine, including
data conversion and MPEG compression algorithms, DVD multiplexing and formatting,
and driver support for all DVD recorders.
"Avid has redefined the way creative professionals manipulate digital
audio and video, and we are pleased to be working together to integrate
the power of DVD into their industry-leading production solutions,"
said Jim Taylor, Chief of DVD Technology at Sonic Solutions. "DVD is
fast becoming the standard format for video publishing and distribution
across many industries. Sonic AuthorScript will help make DVD publishing
ubiquitous and easy. It does for interactive video what PostScript™
did for print publishing."
Sonic's AuthorScript libraries are available now for license from Sonic
and can be compiled directly into Windows ME, SE, 2000 or XP applications
and Macintosh applications, enabling direct publishing of video, pictures
and audio onto DVD-recordable and CD-recordable discs in DVD-Video, Video
CD and Super Video CD formats.
About Avid Technology, Inc.
Avid Technology, Inc. delivers the solutions that Make, Manage and Move
Media™. As a recognized digital standard for professionals who
Make the world's media -- from video, audio and film to animation,
special effects and streaming media -- Avid's products are used to make
more television and news shows, commercials, music videos and CDs, corporate/industrial
productions and major motion pictures combined than any other nonlinear
editing manufacturer in the world. Now, building on its Oscar®, Grammy®
and Emmy® award-winning heritage in creating content, Avid is extending
its reach by redefining how digital media is shared, stored and distributed.
To Manage today's increasingly rich collection of dynamic
media, Avid provides powerful servers, networks and media tools to help
customers search files, share media and collaborate on new productions,
both locally and globally. Avid's solutions also empower users to easily
Move media, whether on air, over cable or satellite or through
the Internet. Like no other media company today, Avid's end-to-end solutions
span the continuum of media creation, management and distribution. The company's
corporate headquarters are located in Tewksbury, MA. More information about
the company is available at www.avid.com.
About Sonic Solutions (NASDAQ: SNIC)
Based in Marin County, California, Sonic (http://www.sonic.com)
is the leading manufacturer of solutions for DVD publishing. Sonic DVDit!™
(http://www.dvdit.com)
is the first application for DVD authoring targeted at videographers and
corporate video producers, and is bundled with major video editing, capture,
encoding and media production systems. Sonic MyDVD™ (http://www.mydvd.sonic.com)
is the first DVD authoring application for consumers, making it easy to
capture "your life on DVD." Sonic DVD Creator®, Sonic Scenarist®,
Sonic ReelDVD® and Sonic DVD Fusion® (http://fusion.sonic.com)
are the most widely-used systems for professional DVD publishing, and
are installed worldwide at major studios, post production facilities and
in corporate marketing departments. SonicStudio® HD is the leading
digital workstation for preparing audio for release on CD and is the first
for creating content for the new DVD-Audio format. Sonic is a full voting
member of the DVD Forum, the standards-setting body for the DVD format.
© 2001 Sonic, Sonic Solutions, the Sonic logo, cDVD, eDVD, MyDVD,
DVDit!, and SonicStudio HD are trademarks of Sonic Solutions. Sonic DVD
Creator, Sonic DVD Fusion, Scenarist, ReelDVD and SonicStudio are registered
trademarks of Sonic Solutions. Avid, Avid Xpress and Media Composer are
registered trademarks and Make, Manage and Move Media and Symphony are
trademarks of Avid Technology, Inc. Oscar is a registered trademark and
service mark of the Academy of Motion Picture Arts and Sciences. Grammy
is a trademark of the National Academy of Recording Arts and Sciences.
Emmy is a registered trademark of ATAS/NATAS. PostScript is a trademark
of Adobe Systems Incorporated. All other company or product names are
trademarks of their respective owners. Specifications, pricing and delivery
schedules are subject to change without notice.
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