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Sonic And Verance Join Forces To
Deliver DVD-Audio And EMD Watermarking
Integrated Solution Simplifies Watermarking Of DVD-Audio
Content
Los Angeles, California (September 22, 2000) - Sonic
Solutions (NASDAQ: SNIC)
and Verance Corporation announced today at the Audio Engineering
Society (AES) convention in Los Angeles a strategic relationship
to advance the use and integration of the Verance watermarking
technology in SonicStudio HD.
"With the addition of Verance watermarking technology,
users will be assured that watermarking will be transparent
to the listener, secure and survivable, even when the music
content is altered or transmitted, and efficient both in terms
of encoding and of watermark detection," stated David
Leibowitz, Chariman at Verance Corporation. "Verance
is pleased to work with Sonic Solutions, the premier provider
of DVD-Audio mastering systems, to provide an integrated solution
to our customers for mastering DVD-Audio content and SDMI
Phase I content that complies with the industry standards."
Verance's technology is the DVD Forum's recommended format
for DVD-Audio watermarking and has also been selected as the
Phase 1 screening technology by SDMI (Secure Digital Music
Delivery) for Internet audio distribution.
"When considering watermarking approaches for DVD-Audio
titles and EMD, it was only natural for Sonic to team with
Verance Technology," said Yuki Miyamoto, Senior Strategic
Business Manager for New Technologies at Sonic. "Integrating
Varance watermarking technology helps ensure that Sonic users
are able to produce DVD-Audio titles even more efficiently."
Verance watermarking will be fully integrated into AutoSonic(tm),
an option for SonicStudio HD. AutoSonic enables efficient
batch processing of soundfiles either by distributed processors
on a network or by a single SonicStudio HD workstation. By
leveraging AutoSonic's server-based processing, users can
implement an efficient production process that includes watermarking
soundfiles, sample rate conversion, ATRAC-3 encoding for electronic
music distribution as well as formatting for DVD-Audio titles.
"This is the best news I've heard since we first started
evaluating audio watermark technologies," declared Ed
Abbott, Audio Technologist and New Technologies Integration
Engineer at Universal Mastering Studios. "And because
the Sonic-Verance approach integrates perfectly into our already
streamlined production workflow, we can expect a huge time
savings, while continuing to use the industry's premiere DVD-Audio
system. I expect this announcement will greatly relieve many
concerned professionals in the music industry at large. The
Verance watermark process simply could not be in better hands."
About SonicStudio HD
SonicStudio HD is Sonic's next-generation digital audio workstation
featuring support for multi-channel sampling rates up to 192kHz,
surround sound mixing and an ultra-fast editing interface.
SonicStudio HD workstations can be expanded to include Sonic's
full line of DVD-Audio authoring options including OneClick
DVD(tm), a DVD-Audio workstation, and the DVD Creator 5.1
complete workstation.
About Verance Watermarking Technology
Verance audio watermarking solutions were adopted in 1999
as the global industry standards for copy control for DVD-Audio
and for Phase One of digitally delivered music by the Secure
Digital Music Initiative (SDMI).
Verance MusiCode system was honored by DISCOVER Magazine as
the 1998 "Technology of the Year" in the Sound Category.
Verance digital audio Watermark delivers indelible, inaudible
copyright management information. The Verance Watermark becomes
an integral part of the audio component, always traveling
with the music through compression, processing and format
conversions and the Watermark can be detected from both analog
and digital sources.
About Verance Corporation
San Diego-based Verance Corporation is a leader in the development
and implementation of watermarking technology solutions focusing
on the copyright management, royalty distribution, information
and product distribution needs emerging from the confluence
of the entertainment, media, and wireless telecommunications
industries. Additional information about Verance Corporation
can be found at www.verance.com,
or contact Jo Jo Platt at (858) 626-2770 ext. 1012 or jplatt@verance.com.
About Sonic Solutions (NASDAQ: SNIC)
Based in Marin County, California, Sonic (http://www.sonic.com)
is the leading manufacturer of solutions for DVD publishing.
Sonic DVDit! (http://www.dvdit.com)
is the first application for DVD authoring targeted at videographers
and corporate video producers, and is bundled with major video
editing, capture, encoding and media production systems. Sonic
DVD Creator and DVD Fusion for Macintosh are the most widely-used
systems for professional DVD publishing, and are installed
worldwide at major studios, post production facilities and
in corporate marketing departments. SonicStudio HD is the
leading digital workstation for preparing audio for release
on CD and the first for creating content for the new DVD-Audio
format. Sonic is also a full voting member of the DVD Forum,
the standards-setting body for the DVD format.
© 2000 Sonic, Sonic Solutions, the Sonic logo, AutoDVD and
DVD Creator are trademarks of Sonic Solutions. All other company
or product names are trademarks of their respective owners.
Specifications, pricing and delivery schedules are subject
to change without notice.
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