Picardy Media Group Selects Sonic
Solutions for Web-linked DVD Production
Sonic eDVD(tm) Brings Web-based Interactive DVD Content to Europe
Novato, California (March 28, 2000) - Sonic Solutions
(NASDAQ: SNIC)
announced today that Picardy Media Group's Television Post
Production Division, Scotland's leading media business solutions
company, has chosen DVD Fusion for Macintosh with eDVD for
Web-linked DVD production. DVD Fusion for Macintosh will become
an integral part of Picardy Media Group's (PMG's) plans to
address the high-growth electronic media market in Scotland
and the UK.
With an extensive roster of blue chip companies including
British Telecom, The Bank of Scotland, BP, The Scottish Executive,
and Hewden Stuart, PMG is one of the first facilities in Europe
to integrate web-based DVD production technology and is fast
positioning itself as a major force in the UK's electronic
media market. With the addition of the Sonic DVD authoring
system with eDVD, PMG will offer its customers a comprehensive
range of web-based interactive DVD content production services
including internet-based interactive training and corporate
Intranets.
"The advanced Internet connectivity that Sonic's DVD
Creator production system provides with eDVD will make it
possible for us to seamlessly combine high-bandwidth DVD-Video
content with up-to-the-minute web-based HTML content,"
said Iain Hogg, Managing Director of Picardy Media Group.
"By teaming with Sonic, the industry leader in DVD production
systems, we are able to satisfy our customers' hunger for
high-quality web-connected video content."
Sonic eDVD gives DVD content producers the power to add
web links to DVD menu buttons and objects within motion video
clips. Multiple browser events can be triggered with a mouseover
on the DVD menu or by jumping to a new URL in any target window
during playback on a web-connected PC. Adding eDVD events
is as simple as adding chapter points or menu attributes inside
Sonic DVD Creator. When the DVD-Video title is finalized,
DVD Creator automatically generates all of the software and
executable applications required to ensure a seamless web-connected
DVD experience on DVD-equipped personal computers.
"Picardy Media Group is perfectly positioned to take
advantage of the power eDVD provides," said Rolf Hartley,
Vice-president of European Operations at Sonic Solutions.
"With eDVD, Picardy will be able to offer their customers
not only the highest-quality DVD-Video production services,
but will also be able to provide comprehensive cross-media
content development."
About Picardy Media Group
Picardy Media Group is a company with services that range
from production for commercials and television to i-media
business solutions. They work extensively with independent
producers and broadcasters as well as major British companies
providing interactive communications solutions. PMG's core
activities are founded in broadcast post-production, radio
production and commercials production. Picardy already offers
a wide range of screen-based information technology skills
and delivers quality program content for web-casting.
About Sonic Solutions (NASDAQ: SNIC)
Based in Marin County, California, Sonic Solutions designs
and manufactures DVD publishing and audio editing systems
used by video, audio and multimedia professionals around the
world. Sonic's product lines include DVD Creator, the leading
system for professional DVD production; DVD Fusion for Macintosh,
the first DVD publishing system designed for non-linear video
editors; DVDit! (http://store.dvdit.com/),
the easiest way to publish on DVD and the first DVD publishing
application for consumers; and SonicStudio HD, the leading
digital audio workstation to prepare recorded sound for release
on DVD and CD. Sonic is a leader in advancing DVD-Video and
DVD-Audio technology and is a full voting-member of the DVD
Forum, the standards-setting body for the DVD format.
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