Sonic and Matsushita Electric Team
to Bring DVDit! to Japanese Market
Matsushita Electric and Sonic to Build Relationships with
Leading Providers of Video Computer Peripherals, Storage Peripherals
and Personal Computers
Marin County, California (January 26, 2000)
Sonic Solutions (NASDAQ: SNIC)
announced today an agreement with Matsushita Electric Industrial
Co.s (MEI) Corporate International Trade Division (CITD)
in which the two companies will work together to forge OEM
relationships with Japanese manufacturers in promoting DVDit!.
As part of this agreement, CITD will act as Sonics partner
in identifying and closing OEM agreements for DVDit! in the
Japanese market. "Sonic DVDit! sets a new standard for
easy access combined with extraordinary authoring power,"
said Mr. Etsushi Hamasaki, General Manager of the Corporate
International Trade Division at Matsushita. "We believe
DVDit!, along with other innovations such as recordable DVD-RAM,
will usher in a new era in which a wide range of people will
use the PC to handle video and audio as easily as they handle
text today."
Building on its experience in the area of DVD and MPEG video,
Matsushita will market Sonic DVDit! in conjunction with software
MPEG Codecs, software DVD players and DVD-RAM based storage
drives to companies in the PC industry. Matsushita has been
one of the key facilitators of DVD as a universal optical
format for both AV and PC, and believes that Sonic DVDit!
will be a key driving force to bridge the fields of AV and
computer technology.
"We're delighted to be working closely with Matsushita
to deploy Sonic DVDit! broadly in the PC marketplace in Japan,"
said Bob Doris, President of Sonic Solutions. "Matsushita
was one of the originators of the DVD format, and has a long
and proud history among electronics manufacturers. Our partnership
with them will strongly assist us in bringing DVDit! to the
widest range of consumers."
About Sonic DVDit!
Sonic DVDit! is the easiest way to publish on DVD. Combining
a simple and straightforward user interface with Sonic's award-winning
DVD multiplexing technology, DVDit! gives video professionals,
graphic designers, artists and video enthusiasts the power
to create stunning interactive DVD content on their PC.
DVDit! is compatible with AVI video files, allowing users
to incorporate virtually any video content from DV
to D1 into DVDit! projects. With a simple drag-and-drop
interface, building DVD titles is as easy as selecting a menu
background and then dragging and dropping an AVI file. DVDit!
automatically builds buttons and interactivity, transcodes
video to MPEG-2, multiplexes and formats content and writes
it to DVD-RAM, CD-R or DVD-R for playback in consumer set-top
DVD players or DVD-equipped PCs.
About Matsushita Electric
Matsushita Electric Industrial Co., Ltd. (NYSE: MC)
is one of the world's leading developers and producers of
digital electronics products for the home, the office and
in between. Based in Osaka, Japan, it recorded sales of $63.7
billion in the last fiscal year. In addition to the Panasonic
brand, the company also sells products under the Technics
(audio), Quasar and National brands around the world.
About Sonic Solutions (NASDAQ: SNIC)
Based in Marin County, California, Sonic Solutions designs
and manufactures DVD publishing and audio editing systems
used by video, audio and multimedia professionals around the
world. Sonic's product lines include DVD Creator, the leading
system for producing DVD titles; DVD Fusion for Macintosh,
the first DVD publishing system designed for non-linear video
editors; DVDit! (http://store.dvdit.com/),
the easiest way to publish on DVD and the first DVD publishing
application for consumers; and SonicStudio HD, the leading
digital audio workstation to prepare recorded sound for release
on DVD and CD. Sonic is a leader in advancing DVD-Video and
DVD-Audio technology and is a full voting-member of the DVD
Forum, the standards-setting body for the DVD format.
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