Turner Broadcasting Selects Sonic Solutions
For Web-Linked DVD
Sonic eDVD Enables Web-Based Interactive DVD Content
Marin County, California (February 10, 2000)
Sonic Solutions (NASDAQ: SNIC)
announced today that Turner Broadcasting Sales Inc. (TBSI),
based in New York City, has selected Sonics new eDVD
technology to create DVD titles that bring together DVD and
the World Wide Web. The advanced Internet connectivity that
Sonics DVD Creator production system provides with eDVD
will make it possible for TBSI to seamlessly combine high-bandwidth
DVD-Video content with up-to-the-minute web-based HTML content.
"Sonic eDVD will allow us to easily present to our clients
a true representation of what the convergence of traditional
television and interactive media such as the Web and Digital
TV will look like," said Chris Pizzurro, Vice-president
of Multimedia Marketing for Corporate Marketing and Research
at TBSI. "With Sonics DVD Creator and unique eDVD
technology we can create interactive rich-media presentations
that are used to communicate and sell new forms of programming
that combine graphics, text, video, audio and web links to
play back not only on set-top or PC-based DVD players, but
also through a web browser. This will allow our customers
to determine how they can best take advantage of these new
communication vehicles to advance their business."
Sonic eDVD gives DVD content producers the power to combine
URL-based web links to DVD menu buttons with motion video
during the DVD-Video authoring process. Multiple browser events
can be triggered with a mouseover on the DVD menu, or by jumping
to a new URL in any target window during playback on the PC.
Adding an eDVD event is as simple as adding a chapter point
or menu attribute inside Sonic DVD Creator. When the DVD-Video
title is finalized, eDVD automatically generates Microsoft
Internet Explorer-compliant JavaScript and HTML pages, giving
DVD content authors instant web access.
"We are extremely pleased to see Turner Broadcasting
Sales adopt Sonics eDVD technology to create web-linked
DVD content," said Giles Baker, Product Manager for DVD
Creator at Sonic Solutions. "As one of the worlds
leading media organizations, TBSI is ideally suited to both
create and deploy eDVD titles using Sonic DVD Creator. Their
combination of high-quality video and audio assets with up-to-the-second
HTML content will redefine what is possible with DVD and the
Internet."
"Both DVD and the Internet have experienced phenomenal
growth," said Bob Doris, President and CEO of Sonic Solutions.
"Shipments of DVD-equipped PCs and set-top players are
growing at an unprecedented rate, and now, as DVD becomes
a high-bandwidth playback solution for PCs, these technologies
will begin to merge. Sonic eDVD bridges the two technologies
with a comprehensive solution that allows users to take advantage
of both."
About eDVD
Sonic eDVD links DVD-Video content to standard web pages
using exclusive technology that combines DVD authoring with
the creation of Microsoft® DirectShow -compliant
JavaScript. DirectShow is an applications programming interface
(API) that provides playback of multimedia assets from local
files or Internet servers, enabling video and audio content
compressed in DVD, audio-video interleaved (AVI), and WAV
formats to be decoded on the PC. A DirectShow-compliant DVD
player on the PC enables playback of DVDs within a standard
web browser, such as Internet Explorer. Sonic eDVD gives DVD
titles developers a quick and easy way to generate elaborate
JavaScripts that can both control a DVD player via a browser
and control the display of URLs and HTML events via DVD playback.
About Turner Broadcasting Sales, Inc.
Turner Broadcasting Sales, Inc. is the advertising and
marketing arm of Turner Broadcasting System (TBS), Inc. It
generates all advertising revenue for all TBS, Inc. commercial
properties, including TBS Superstation, TNT, Cartoon Network,
CNN/U.S., Headline News, CNNfn, CNN/Sports Illustrated, CNN
International, CNN en Espanol, Turner Interactive, and place-based
media like CNN Airport Network.
A subsidiary of Time Warner Inc., TBS, Inc. is a major producer
of news and entertainment products around the world and a
leading program provider to the basic cable industry.
About Sonic Solutions (NASDAQ: SNIC)
Based in Marin County, California, Sonic Solutions designs
and manufactures DVD publishing and audio editing systems
used by video, audio and multimedia professionals around the
world. Sonic's product lines include DVD Creator, the leading
system for professional DVD production; DVD Fusion for Macintosh,
the first DVD publishing system designed for non-linear video
editors; DVDit! (http://store.dvdit.com/),
the easiest way to publish on DVD and the first DVD publishing
application for consumers; and SonicStudio HD, the leading
digital audio workstation to prepare recorded sound for release
on DVD and CD. Sonic is a leader in advancing DVD-Video and
DVD-Audio technology and is a full voting-member of the DVD
Forum, the standards-setting body for the DVD format.
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